How to Choose the Right Real Estate Agent
Your agent is one of the most important people in your real estate transaction. Learn how to find the perfect fit for your goals.
Why You Need the Right Agent
Real estate is one of life\u2019s biggest transactions. The right agent can save you thousands of dollars, help you avoid costly mistakes, and guide you through complex negotiations. They bring market knowledge, industry connections, and legal expertise that you likely don\u2019t have.
Time Saved
Agents handle showings, paperwork, and coordination so you can focus on your life.
Better Deals
Market knowledge and negotiation skills typically earn back their commission many times over.
Legal Protection
Agents understand contracts, disclosures, and protect your interests throughout the transaction.
Key Qualities to Look For
Local Market Expertise
Deep knowledge of neighborhoods, prices, and trends
Responsive & Accessible
Returns calls quickly and available when you need them
Negotiation Skills
Proven ability to get favorable terms and prices
Honest Communication
Tells you what you need to hear, not just what you want
Tech-Savvy
Uses modern tools, virtual tours, and digital marketing
Strong Network
Connections with other agents, lenders, and contractors
Questions to Ask Prospective Agents
Before committing to an agent, conduct a thorough interview. Here are the essential questions you should ask:
How many homes have you sold in our target area in the past year?
What’s your average sale price and how do they compare to list price?
How do you price homes? What data do you use?
What’s your marketing strategy for my home/search?
Are you a full-time agent or do you do this part-time?
How will you keep me informed during the process?
How do you handle negotiations and multiple offers?
What are your commission rates and are they negotiable?
Can you provide references from recent clients?
What happens if we don’t find a home/sell within our timeframe?
Buyer vs. Listing Agent: What\u2019s the Difference?
Buyer\u2019s Agent
- Represents you (the buyer) exclusively
- Finds properties and schedules showings
- Helps you make competitive offers
- Negotiates on your behalf
- No cost to you (seller pays commission)
- Typically earns 2.5-3% of purchase price
Listing Agent
- Represents the seller exclusively
- Markets the property to potential buyers
- Schedules showings and open houses
- Negotiates with buyer\u2019s agents
- Paid by the seller from sale proceeds
- Typically earns 2.5-3% of purchase price
How Agents Get Paid: Commission Structure Explained
Standard Commission
The typical real estate commission is 5-6% of the sale price. This is usually split 50/50 between the listing agent and buyer\u2019s agent. So each agent typically earns 2.5-3% on most transactions.
Important: Commission is negotiable. Many agents, especially experienced ones, may negotiate lower rates or discuss different commission structures.
Who Pays?
For home sales, the seller typically pays both commissions from the proceeds at closing. As a buyer, you don\u2019t pay your agent directly—the seller\u2019s commission covers both agents. This is why you should always have your own buyer\u2019s agent to ensure your interests are protected.
For Sellers
When listing your home, you\u2019ll negotiate the commission rate with your listing agent. This becomes the starting point for what buyer\u2019s agents will earn. Higher commissions can incentivize more buyer\u2019s agents to show your home.
Red Flags to Watch Out For
Pushes you to list/buy without a proper market analysis
Unavailable or slow to respond to questions
Refuses to provide references or client testimonials
Suggests paying commission upfront before closing
Discourages you from getting a home inspection
Pressures you into bidding higher without justification
Lacks knowledge about the current local market
Works from a home office with no physical presence
Doesn’t use a contract or has vague terms
Makes unrealistic promises about price or timeline
Agent Interview Checklist
Ready to Find Your Agent?
Get connected with vetted real estate professionals in your area. Let us help match you with the right agent for your goals.